This portfolio showcases my previous work from RMIT University, where I majored in Advertising as part of my Communications degree. It features a range of campaigns and quick briefs that demonstrate my creativity, strategic thinking, and ability to execute integrated marketing solutions. Throughout my studies, I developed innovative ideas for real-world brands, focusing on consumer engagement, digital marketing, and brand storytelling. Each project reflects the diverse skills and knowledge I gained, from concept development to execution, and highlights my passion for creating impactful advertising campaigns.
Quick Brief 1
For Wear It Purple Day, I developed a creative activation in collaboration with Mile End Bagels and Zac Chester, a gay artist with Down syndrome. We would feature Zac’s vibrant, inclusive, purple paintings on special edition bagel bags, bringing attention to his incredible artwork. Mile End Bagels would only sell their purple blueberry bagels at RMIT, using this campus presence to celebrate and promote Wear It Purple Day, a day dedicated to supporting LGBTIQ+ youth. The initiative highlighted the importance of inclusion, diversity, and community in a fun and tasty way.
Quick Brief 2
For a creative brief promoting Adobe Stock's extensive AI imagery library, I designed two playful and eye-catching posters. One features a pitbull playing poker, while the other shows a young child rocking out on a guitar like a true rock star. Each poster includes a search bar at the top, displaying whimsical search terms like "pitbull playing poker" and "rockstar baby," alongside the tagline, "Did you know, your perfect image is already on Adobe Stock?" These designs highlight the variety and creativity available through Adobe Stock’s vast image library and AI generator.
Quick Brief 3
For my LEGO brief, I focused on promoting LEGO boxes to an older demographic through engaging visual storytelling. I wanted to highlight that lego building sets can benefit one’s hobbies. I designed a poster featuring a girl painting on an easel made entirely of LEGO, showcasing the creative possibilities of the product. Additionally, I created a social media ad depicting a boy building his own guitar from LEGO bricks, culminating in a scene where he performs in a band with fellow musicians, all playing instruments constructed from LEGO. This approach highlights the versatility and imaginative potential of LEGO for creative expression among older audiences.
