As the Marketing Manager at Mile End Bagels, I was responsible for developing and executing the brand's social media strategy, focusing on enhancing engagement and increasing brand awareness. I crafted tailored content to resonate with the target audience, driving higher foot traffic to the store and boosting online orders. We collaborated with companies like Sheet society which has a reach of over 900,000 people in Australia, for launch events and promotions. By leveraging data-driven insights, I optimized campaigns and cultivated a strong online community, ultimately contributing to the growth of the business. I grew their online following by 3K in 2 months and reached over 70,000 people.